San Pellegrino Advertising Campaign
San Pellegrino sells bottled and canned drinks that come from a naturally carbonated spring in Italy. I chose their citrus spring water products to do an ad campaign for. I wanted to show that they are refreshing, luxurious and contain real citrus juice. I came up with the slogan “Just a touch of citrus” as an open statement. It implies that with just a touch of citrus everything can be fine. It also showcases that the drinks contain just the right amount of citrus juice to be refreshing and delicious, not over-powering and sour. I presented the products on a marble slab to represent Italy; where the product comes from. The hand/s are reaching out to get the product, and the also draw a sight line for the viewer to the product. The hands also go along with part of the slogan “just a touch”. The background images in each ad are of various citrus trees to further represent the flavor of the product. The background of each image is also has an overlay of bold jewel tones. The jewel tones help the product stand out, and also show luxury.
San Pellegrino sells bottled and canned drinks that come from a naturally carbonated spring in Italy. I chose their citrus spring water products to do an ad campaign for. I wanted to show that they are refreshing, luxurious and contain real citrus juice. I came up with the slogan “Just a touch of citrus” as an open statement. It implies that with just a touch of citrus everything can be fine. It also showcases that the drinks contain just the right amount of citrus juice to be refreshing and delicious, not over-powering and sour. I presented the products on a marble slab to represent Italy; where the product comes from. The hand/s are reaching out to get the product, and the also draw a sight line for the viewer to the product. The hands also go along with part of the slogan “just a touch”. The background images in each ad are of various citrus trees to further represent the flavor of the product. The background of each image is also has an overlay of bold jewel tones. The jewel tones help the product stand out, and also show luxury.
